Digital Media in Visual Arts: Semester Evaluation

This semester revolved around us getting practice or learning new adobe programmes: Premiere Pro, Photoshop, Illustrator and InDesign.  Therefore, I will cover each program separately as I feel in each one I have encountered different things, as well as I was familiar with some and new with the others.

 

Studying Key- Works of other artists: I feel as if starting out the semester researching and writing about these, really did help me out as I got to see different techniques which I could too use to better my work/practice and see which methods work for me.

Premiere pro:

Task 1 – Experiment:

I have been using this program for about two and a half years, however I never really experimented on it as I always used it for simple cuts.  In my experiment, I opted for an effect – Video in Text.

Strength/s:

Cutting with the beat: (The letters pop out with the music).

Weakness/es:

Masking the letters – There were 2 types of masking, the first to put the video in text and the second to make the letters appear one by one with the beat which I couldn’t do that easily as I kept re-shuffling the letters unintentionally.

Show reel: Apart from having a background spin which was created on illustrator, I feel as if I didn’t experiment much which photoshoot. However, I do like it to be clean.

Strength/s:

  • Keeping bins in order (Everything was in order files, thus when someone comes to find a particular item.

Weakness/es:

  • Couldn’t cut exactly with the beat.

 

  • Used the ready-made effects.

Photoshop:

Task 1 – Experiment: I’ve always been curious on how to create a double exposure, which I changed some angles of.

Strength/s:

  • Choosing the right mediums
  • Creating the masks (I feel as if I got the hand in creating masks)

Weakness/es:

  • I didn’t blend it out 100 percent.
  • Some edges aren’t completely faded.
  • Using the wrong properties for print.
  • Setting the presets (when creating a new edit, I wasn’t sure on which sizes I should open it.)

Result: Fairly good

Newspaper: For the content of the newspaper, I decided that I would look up some tutorials and have the article name revolve around it, as well as I did come up with the content in the photo not taken from the tutorial.

Strength/s:

  • Setting up hues and exposure on a photo (To do some change in colouring I had to re-do.

Weakness/es:

  • Realism (To take an overall look, the edits were made to look funny, however it looks a bit fake.
  • Adjusting the presets (Using web for some of the edits)

 

Illustrator:

Task 1 – Experiment:  Illustrator used to be the least favourite, as I thought there was only one way to create a logo (I thought that you can only create a logo). Therefore, I

Strength/s:

  • Creating the geometry shape

Weakness/es:

  • I couldn’t create a shadow.

Result – Good

Newspaper: The main use for illustrator in the newspaper was to create a logo. However, I did use it to create 2 backgrounds.

Strengths:

  • Creating the logo design on it.
  • Using vectors.

 

Weaknesses:

  • Using the pathfinders to make a page flip. (I couldn’t understand what the paths would create).
  • Using the wrong properties for print (Worked with web for some instead).

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

InDesign:

 

This program was absolutely new to me; hence each experiment was completely new to me to try out – Brochure.

 

Task 1 – Experiment:

 

Strengths:

  • Creating a layout: Dividing the sections equally to make sure the folding could be done.

 

  • Keeping a uniform layout.

 

Weaknesses:

  • Finding a very beginners tutorial: I kept on finding tutorials which I had no I idea what they are talking about.

 

Result: Poor

 

Newspaper: I believe that out of all, this was my best performed in task as I do like constructing layouts and do like to be precise.

 

Strength/s:

 

  • Creating the grids (Sizes of text box etc. were all measured first – using the rectangle tool to have everything the same in size.

 

  • Keeping a uniform layout (Keeping track of fonts, colours, sizes).

 

Weakness/es:

 

  • Creating the layout of the first page.

 

 

 

Final task overall thoughts:

 

I’m pretty pleased with the way the newspaper turned out, as it is quite neat and has a clean look, while having a lot of information still on it.

 

Newspaper Progress

Started out with choosing the name and colours I wanted to base it on:

Name: El Gazette – Inspired from the series ‘Gilmore Girls’

Colours:  2 dark hues of purple and black (as I wanted it to be almost black)

screen-shot-2018-01-18-at-14-29-40.png

Choosing the fonts (I have listed them down to use the same fonts in each page):

Newspaper Main Title: Chunky Five Print (http://www.1001fonts.com/chunkfive-font.html)

Price Bar: Font – Minion Pro Bold | Size – 23

Article Titles: Font – CHUNKY FIVE | Size – 30

Text: Font – Minion Pro| Size – 12

100th year edition: Font – Ananda Black | Size – 40

Sub titles + Quotes: Font – Minion Pro | Size- 20

Screen Shot 2018-01-18 at 14.55.41 - choosing fonts.png

Main keyboard shortcuts that were handy:

E – To be able to re-size a photo

CMD + D – To insert an image

W – To show or hide guidelines

Layouts: 

Pre-starting designing the layout on indesign I have sketched some on a journal (which I will hand-in in class)

 

Designing the Newspaper:

The guide lines where so more important than I would have thought as I wanted to be very precise with having each column equal .

Creating page 1 ( I merged two of the pages I had drawn on my journal however I got stuck here)

Since it was the main page I wanted to have it showing what articles will be presented in it.

I decided to create a text in form of a cake as I wanted it to be artistic and be a special edition.12-e1516832299328.png3

Creating Page 2: (This was aimed to be filled with text and here I decided to have my newspaper to be four columns as I had previously thought about doing three.)

Screen Shot 2018-01-18 at 23.13.56.png

I decided to enhance this as I thought it was to plain and had no effort added to it so I included another article for which the photo I didn’t edit.

Screen Shot 2018-01-18 at 23.42.02.png

Creating Page 3: (The main design after this page was done to have the picture in the middle over a coloured square – everything else revolved around it – keeping the 4 column layout)

I added the quotes to make it look more eye pleasing.61.png78

Creating page 4: Since this is the closing page I wanted it to look quite simple

screen-shot-2018-01-19-at-17-49-23.png

 

News Paper: Creation of ads

I have decided to include 3 ads in this newspaper 2 being photo manipulations and the other just a simple edit.

AD 1 – Magic Burger

The background was created on illustrator:

Apostrophe created on illustrator (To match the McDonalds’ one):

comma.png

Yellow – #ffc300 – The same one McDonalds uses.

The Manipulation:

Original Images:

The Final Manipulated Photo:

 

https://mcdonalds.co.nz/menu/burgers

AD 2 – Perfume Offer

The Background was created on illustrator:

The Manipulation:

Original Image:

Pear_Transparent_PNG_Clip_Art.png

The Final Manipulated Photo:

https://gallery.yopriceville.com/Free-Clipart-Pictures/Fruit-PNG/Pear_Transparent_PNG_Clip_Art#.Wl-c8iOZOCQ

AD 3: Range Rover Competition

Original Images:

The Final edit:

http://pluspng.com/coca-cola-png-394.html

https://financialtribune.com/articles/economy-auto/62409/jaguar-land-rover-makes-foray-into-iran

https://warosu.org/ck/thread/8343980

Strike a pose 4 – InDesign

InDesign:

InDesign is a software done purposely for creating editorials for print and digital.  It is mostly used for the layout rather than the content itself.  From it you can create from business cards to magazines to calendars to e-books etc.

Con: Master Pages – The use of master pages is really handy as you can create general things such as page numbers, logos, margins etc. that you want visible throughout the whole editorial.

InDesign is a vector therefore when re-sizing nothing will become pixelated.

Adobe.com. (2017). Buy Adobe InDesign CC | Desktop Publishing Software & Online Publisher. [online] Available at: http://www.adobe.com/mt/products/indesign.html?sdid=JRSIH&mv=search&s_kwcid=AL!3085!3!227039388456!e!!g!!indesign&ef_id=WW0yAgAAAIlFhUD5:20171201114111:s [Accessed 1 Dec. 2017].

Itconnect.uw.edu. (2017). What is InDesign? | IT Connect. [online] Available at: https://itconnect.uw.edu/learn/workshops/online-tutorials/graphics-and-design-workshops/adobe-cs/indesign/ [Accessed 1 Dec. 2017].

___________________________________________________

Trifold Brochure – Experiment

Tutorial:  YouTube. (2017). Creating a Trifold Brochure in Adobe InDesign. [online] Available at: https://www.youtube.com/watch?v=r6zI5e2F6jg [Accessed 1 Dec. 2017].

This was the first time ever using InDesign for me, and I decided to create a Brochure.

Screen Shot 2017-11-28 at 20.43.14

screen-shot-2017-11-28-at-20-43-17.png

  1. First I created a new document and adjusted the layout, setting it to have 2 pages as a brochure is double sided, created columns (for each section of the brochure), then created margins (for the inside of the page to guide me where the content should be placed) and lastly created a bleed, this is so when it comes to printing nothing is empty.

screen-shot-2017-11-28-at-20-43-42.pngscreen-shot-2017-11-28-at-20-45-51.pngscreen-shot-2017-11-28-at-20-58-30.pngscreen-shot-2017-11-28-at-20-58-33.png

2. Than I created other guide lines, to indicate where the page would be folded.  I also, indicated which page would be which, e.g. the front back etc.

screen-shot-2017-12-01-at-01-20-36.pngscreen-shot-2017-12-01-at-01-26-00.png

3. Then I started to design the brochure by adding images, bg, texts etc..

screen-shot-2017-12-01-at-10-41-26.png

4. I arranged the font types and font sizes so all the titles and all the texts would be the same.   

screen-shot-2017-12-01-at-10-46-13.png

5. I added some more guidelines to the work for the text.

screen-shot-2017-12-01-at-11-22-27.png                      

Front Page

screen-shot-2017-12-01-at-11-22-05.png

Back Page

screen-shot-2017-12-01-at-11-28-08.png

6.  As this brochure is meant to be for printing, when I saved I chose to save as PDF (Print).

Final:

Brochure Experiment. (Link to see the final brochure as it is saved as PDF)

I found the layout to be not as hard as I imagined it would be, however, I do need a lot of practise on InDesign as I wasn’t quite comfortable using it.

Images:

GDJ (2017). Clipart – Gold Virgin Mary And Baby Jesus No Background. [online] Openclipart.org. Available at: https://openclipart.org/detail/267850/gold-virgin-mary-and-baby-jesus-no-background [Accessed 1 Dec. 2017].

GIPHY. (2017). GIPHY | Search All the GIFs & Make Your Own Animated GIF. [online] Available at: https://giphy.com [Accessed 1 Dec. 2017].

Text:

Anon, (2017). [online] Available at: https://www.lipsum.com [Accessed 1 Dec. 2017].

_____________________________________________________

Keyworks of artist:

For this life case, yet again I have chosen a local company – Print Right Ltd.

Print Right Ltd. produce works for clients which will then sell the product themselves, such as business cards, posters, menus, flyers, leaflets, books, magazines and calendars. Also, items like receipt books, invoice books, tickets etc.

They mainly focus on magazines and calendars of feasts.

I spoke with George Spiteri – An employee with Print Right Ltd., who told me that for all this work they use nothing but InDesign, as it is the best tool for editorials etc.

The creation of the  ‘Ħal Qormi bit-titlu ta’ Belt Pinto, 275 sena, Kalendarju 2018.’

Screen Shot 2017-12-01 at 14.46.44.png

 

When creating the calendar George Spiteri said they almost always use the same method.

  1. When creating the document firstly he sets the bleed as they send nothing out without the bleed, and after sets margins to indicate the area in which he can work.
  2. He creates a master page for all the pages with the background image and boxes for the numbers.
  3. Then on the normal pages he sets the font type, size and alignments so they are all the same.
  4. Than he put the table with the dates of the month, and for a feast date he usually changes the colour to red and with a smaller font he writes what feast it is.
  5. He said he uses the shortcuts a lot to make his work faster.
  6. For the layout design he says he prefers to use sans serif fonts, and he leaves white space to his design, so the work is clean and not every bit of the calendar is full.
  7. In the calendar he only inputed one different image (which he would have previously reverted to CMYK on photoshop) for each page as he preferred a cleaner look.

8.  Than he showed the client the product and tweaks it a bit more to the clients     suggestion.

9. Then it is sent to print.

screen-shot-2017-12-01-at-14-48-30.png

References:

George Spiteri- Graphic Designer with Print Right Ltd.

Print Right Ltd. – Facebook.com. (2017). Print Right. [online] Available at: https://www.facebook.com/pg/printrightmalta/photos/?ref=page_internal [Accessed 1 Dec. 2017].